Redefining the Data Collection Process with Gfk MyScan App
Project Overview
GfK, a global leader in market research, developed the MyScan app to streamline data collection for approved panelists shopping at Aldi and Lidl. Despite their success in market insights, GfK faced challenges with data accuracy, user engagement, and a manual reward tracking system. To address these issues, GfK sought a digital solution to simplify data submission, enhance user experience, and enable analysts to deliver high-quality insights efficiently.
What We Did?
As an established player in the market research industry, GfK needed a solution that could handle the evolving needs of their analyst panel. Our team conducted a thorough analysis of the MyScan app, examining its user experience, functionality, and operational flow. We proposed a comprehensive digital overhaul, focused on simplifying data entry, integrating automated rewards, and leveraging advanced OCR technology for greater accuracy and speed.
Our experts developed a cross-platform app for Android and iOS that includes features like responsive design, QR and barcode scanning, and real-time data review. We enhanced the app’s functionality with automated reward allocation, a flexible data entry system, and visual cues for ease of use. These improvements not only optimized data accuracy but also ensured a seamless and satisfying experience for GfK’s analysts, leading to measurable outcomes and enhanced user engagement.
What Made the Project Successful?
Collaborative Approach
Our team worked closely with GfK to deeply understand analyst requirements, ensuring that each feature aligned with their specific needs.
Advanced OCR Integration
Implementing OCR technology reduced the need for manual data entry, significantly enhancing both accuracy and efficiency.
Automated Rewards System
We streamlined reward tracking and allocation, motivating analysts to consistently achieve submission goals.
Scalable Architecture
The app’s robust design supports easy updates and is adaptable for future technological enhancements, ensuring long-term value.
Tech Stack
Java
Kotlin
Objective C
MVVM Architecture
MVP
Scandit
Microblink Receipt SDK
Retrofit library
Hilt
Git
GitLab
