Belle Medical’s Feature-Rich Transformation for Higher Conversions
Company Overview
Belle Medical is a prominent provider of aesthetic healthcare services across the United States, offering advanced body sculpting and fat removal treatments. They have established a reputation for delivering exceptional results through minimally invasive procedures.
Key Challenges
Belle Medical faced several challenges with their existing website, which hindered their ability to efficiently manage and present their services:
Performance Issues
The previous website was slow and underperforming, negatively affecting user experience.
Unintuitive Navigation
There was difficulty in navigating through the website where users could not locate the required information quickly.
Complex Content Management
The admin panel was overly complex, making it difficult for the client to update and manage website content.
Dedicated Promotional Pages
The client required promotional pages for specific states (Nevada, Utah, Oklahoma, Idaho) where they had a presence.
Geolocation-Based Content Display
There was a need to display clinics and promotional content based on the user’s geolocation to enhance user engagement.
Security Issues
The existing website lacked various security protocols that made it vulnerable to data breaches risking the user data.
Our Solution
To address Belle Medical’s challenges, we conducted a thorough analysis of their business needs and evaluated various platform options. After considering the pros and cons of WordPress and Webflow, we recommended sticking with WordPress due to its flexibility in optimizing its performance.
Implementation / Process
Simplified Content Management
Developed modules using the WordPress admin panel- Ensured a user-friendly interface for easy content management by Belle Medical
Geolocation-Based Content Display
- Implemented a system to capture user location
- Displayed nearest clinics and relevant promotions based on latitude and longitude comparisons.
Promotional Pages
- Developed dedicated promotional pages for Nevada, Utah, Oklahoma, Idaho.
- Personalized content to each state’s specific offerings.
Performance & Security Enhancements
- Optimized website performance by eliminating unnecessary services and utilizing CDN.
- Enhanced security through advanced plugins.
SEO and Analytics
- Integrated Yoast SEO for improved search engine optimization.
- Implemented Google Tag Manager for detailed analytics.
Video Integration
- Incorporated YouTube and Vimeo.
- Supported both portrait and landscape videos to enhance multimedia capabilities.
Tech Stack
WordPress
Google Location API
Google Tag Manager
Yoast SEO
Cloudflare integration
YouTube
Vimeo
WPS Hide Plugin
UI/UX Design
The freshly created website showcased the brand’s power and was both appealing and professional.
The Results
As our team worked on the implementations, we were successful in overcoming the challenges faced by the Belle Medical website. Their operations had become more efficient than ever before, and their user base was expanding.
Client Testimonial
Ariana Jensen Brand Manager
I just wanted to tell you how much we have loved working with you! You and your team exceeded all expectations.
This was a huge project with many facets, and you helped us navigate through it all! I know we had a ton of changes and additional requests (who knew how many things would come up!?), and your team handles it all so well. You had great suggestions and took our input into consideration, always creating a solution that improved the user experience and the back end as well. We really appreciate the thought you put into the build and how simple you made it for me to go and edit things!
Everything is working well and we're excited to continue to make improvements. Having a team we could depend on and who understood our goals was such a relief among our busy lives! Thanks for always making time for meetings, for understanding my scatterbrain ideas, and for always being so kind.
We appreciate all your hard work and can't believe how far we've come compared to where we were at with our old website.
Thank you!
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