gluckerkolleg-website-revamping-case-study


Industry
EduTech


Markets
Europe / Germany

Company Overview

GluckerKolleg is a prominent educational institution in Germany that offers certifications for personal trainers and nutritionists. The institute serves the European market, aiming to provide quality educational services to those pursuing careers in fitness and nutrition.

Key Challenges

GluckerKolleg already has a good reputation in the industry. However, behind the scenes, they were struggling. Their digital systems were holding them back, making it tough to grow and work as smoothly as they wanted.

Poor SEO Performance

The current website lacked effective search engine optimization, reducing visibility and reach.

Limited Capabilities

The website lacked essential features such as automated reminders, invoicing, and payment tracking.

Inefficient Course Booking System

The absence of a waiting list and cancellation tracking system led to suboptimal seat utilization.

No Student Progress Tracking

There was no system to evaluate student performance or issue certificates automatically.

Our Solution

To address these challenges, we conducted a thorough analysis of GluckerKolleg’s business processes and digital requirements. We proposed a comprehensive revamp of their online presence developing a bespoke solution, focusing on improving functionality, user experience, and operational efficiency.

The solutions we proposed included SEO optimization to enhance visibility, a robust course booking system with waitlisting and cancellation tracking, and advanced e-commerce functionalities for secure payments and automated reminders. Further, we also recommended introducing a quiz/testing system for evaluating student performance and automated certificate generation along with a searchable database of certified trainers based on geographical location.

Implementation Process

We implemented the following key features to meet GluckerKolleg’s needs:

+Enhanced Course Booking System
+Advanced eCommerce Functionalities
+Student Progress and Certification
+Trainer Database
+Referral and Discount System
+Course Management System (CMS)

Tech Stack


PHP

MySQL

Google APIs

JavaScript

jQuery

Apache

Google Analytics

Lucky Orange

UI/UX Design

Our team working on this project designed a user-friendly and visually appealing interface to enable user engagement.

The Results

Our team made sure that all the implementations were done successfully. GluckerKolleg saw some significant results, find them below.

Improved Visibility and Traffic
We implemented an effective SEO strategy that significantly increased traffic to the website.
Streamlined Course Management
Our team improved seat utilization and administrative efficiency by introducing an enhanced booking system.
Enhanced User Experience
The revamped UI/UX provided a seamless experience for all users, increasing satisfaction and engagement.
Efficient Financial Management
We automated invoicing and payment tracking, reducing administrative overhead as a result and improved financial accuracy.

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