Company Overview

GfK MyScan is a business-use app exclusively available to selected analysts at GfK. Analysts use the app to record shopping activities at stores like Aldi and Lidl by scanning purchases, entering untagged items, and uploading receipts. This data is collected to support report generation, with analysts earning reward points upon reaching set targets, such as uploading receipts.

Key Challenges

The project’s main challenges involved developing a seamless data entry experience that ensured accuracy and maintained strong engagement from analysts.

Manual Data Entry and InaccuracyAnalysts manually entered extensive shopping data, a process that was time-consuming and error-prone, potentially impacting the quality of market insights.

Inefficient Reward SystemTracking and allocating reward points based on achievements, like receipt uploads, was cumbersome and lacked automation, leading to delays and reduced motivation.

Limited User EngagementThe lack of intuitive features and user-friendly interfaces reduced engagement and satisfaction among analysts, impacting productivity and data quality.

Lack of Flexible Data SubmissionThe system lacked alternative methods for data submission, limiting analysts’ ability to report shopping data efficiently in different scenarios.

Our Solution

The proposed solution was meticulously developed from scratch to address GfK’s specific needs by integrating advanced technologies and user-centric features. The solution’s core components include OCR-enabled receipt scanning for automated data extraction, allowing analysts to quickly capture and review essential shopping data, significantly reducing manual data entry time.

Additionally, a manual data input option via structured questionnaires ensures data collection flexibility when receipt scanning isn’t feasible. The solution also enhances user engagement through features like survey management, reminders for timely submissions, and easy access to account information, FAQs, and support resources, ensuring a seamless and efficient user experience.

Implementation Process

Tech Stack

Java

Kotlin

Objective C

Swift UI

React Native

MVVM Architecture

MVP

Scandit

Microblink Receipt SDK

Retrofit library

Hilt

Git

GitLab

UI/UX Design

We designed a user-centric, responsive interface that streamlines data entry and navigation, providing a consistent experience across devices while reinforcing GfK’s brand identity.

The Results

Our solutions delivered impactful results, elevating data accuracy, driving analyst engagement, and enabling GfK to harness deeper insights than ever before.

Intuitive and Responsive Design Our team developed a clean, intuitive interface with responsive performance across various devices and screen sizes, ensuring seamless navigation and a consistent user experience.

User-Centric Features We incorporated user feedback mechanisms and provided easy access to support resources, enhancing user satisfaction and engagement.

Visual Aids and Feedback Our experts implemented visual cues and real-time feedback during data entry and review, helping users quickly identify and correct discrepancies.

Consistency and Branding We maintained design consistency and adhered to GfK’s branding guidelines to reinforce brand identity and trust.

Improved Efficiency By introducing OCR technology for receipt scanning, we significantly reduced the time and effort required for analysts to submit shopping data.

Enhanced Data Accuracy Automated data extraction and validation minimized human errors, ensuring more reliable and high-quality data for analysis.

Increased User Satisfaction Our user-friendly design and added flexibility in data submission methods improved user experience and satisfaction, encouraging consistent participation.

Optimized Reward System We automated reward tracking and allocation, ensuring timely recognition of analysts' efforts, which boosted motivation and engagement.

Scalable and Adaptable Solution Our solution provides a robust foundation that can be scaled and adapted to accommodate future advancements.

Positive Impact on Business Outcomes With efficient, accurate data collection, GfK can generate more insightful market research reports, reinforcing its leadership in the industry.

What Makes Us The Buzz of Tech Town

GfK MyScan Cross-Platform App with OCR Tech Case Study

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