Company Overview

Founded in 1994 in Ireland, EJ Menswear has grown into a leading retailer of premium men’s fashion. Specializing in high-quality clothing, footwear, and accessories, the brand blends classic style with modern trends. Known for exceptional customer service and innovative marketing, EJ Menswear has expanded its reach with a strong online presence, serving customers worldwide.

Key Challenges

EJ Menswear needed to overcome outdated technology, improve overall user experience, and optimize the platform to support future business growth.

Outdated Magento PlatformEJ Menswear was using an outdated version of Magento, leading to technical issues and security risks.

Inconsistent Product Management
The user journey was inconsistent across devices, with limited product bundling and recommendation features.

SEO & Performance IssuesPoor page speed, Core Web Vitals, and SEO negatively impacted user experience and search rankings.

Lack of Advanced FeaturesThe platform lacked functionalities like gift cards, size guides, and personalized marketing options.

Our Solution

We conducted a comprehensive technical audit, UI/UX analysis, and business review to understand the client’s pain points. Our solution included an upgrade of the Magento platform, integration of advanced features, and performance optimizations tailored to EJ Menswear’s needs.

Key Feature Implementation

Tech Stack

Klaviyo

Magento2

WorldPay

ElasticSearch

MySQL

Redis

RabbitMQ

AWS

UserCentric for Privacy policy management

UI/UX Design

The Results

The transformation enabled a smoother shopping experience, leading to higher customer satisfaction and stronger brand loyalty.

Enhanced Security We migrated EJ Menswear to Magento 2.4.7, reducing security risks and better protecting customer data. This upgrade ensured a safer shopping experience.

Improved Platform Stability We streamlined the infrastructure, reducing server issues and optimizing resources to minimize downtime and keep the store running smoothly.

Faster Page Load Times Our team optimized Core Web Vitals to improve page speed, leading to a better user experience with quicker load times and reduced bounce rates.

Boosted SEO and Organic Traffic With technical SEO improvements, we increased search rankings, resulting in higher organic traffic and better visibility within the first three months.

Increased Sales with Personalization By adding product bundling and personalized recommendations, we helped boost average order value (AOV) and encourage more cross-selling.

Effective Email Campaigns Using Klaviyo, we launched targeted email campaigns that drove higher email revenue, leading to better customer engagement and loyalty.

New Features for Shoppers We introduced gift cards and size guides to enhance the shopping journey, which reduced cart abandonment and helped customers make confident purchase decisions.

Scalable for Future Growth The updated platform is now ready to support EJ Menswear’s expansion into new European markets and handle peak sales periods, like the holiday season.

Ready for Market Expansion Our improvements have set the stage for EJ Menswear’s continued growth, making it easier to scale operations and reach new customers.

What Makes Us The Buzz of Tech Town

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Supercharging EJ Menswear’s Digital Transformation with Magento