Job Title

PPC Executive

Career Level: IC1-IC2
Department: Digital Marketing
Location: Ahmedabad
Experience: 2+ years

Position Summary

We are seeking a detail-oriented and results-driven PPC Executive to join our dynamic marketing team.The ideal candidate will be responsible for managing and optimizing pay-per-click campaigns across various platforms to drive traffic, increase brand awareness, and achieve conversion goals.This role requires a strong analytical mindset, creativity, and a passion for digital marketing.

Key Responsibilities

  • Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
  • Conduct keyword research and selection to optimize campaigns for maximum ROI.
  • Monitor and analyze campaign performance, making data-driven adjustments to improve results.
  • Create compelling ad copy and landing pages that drive conversions.
  • Manage budgets and bids to ensure efficient allocation of resources.
  • Stay up-to-date with industry trends and best practices in PPC and digital marketing.
  • Collaborate with cross-functional teams, including SEO, content, and design, to align marketing strategies.
  • In-depth knowledge of Google Analytics 4 to understand user behavior and define custom events to track conversion.
  • In-depth knowledge of Google Tag Manager to implement custom events based on user behavior and track conversion.
  • Prepare and present regular performance reports and insights to stakeholders.

Personal Attributes

  • Strong analytical and problem-solving skills.
  • Excellent attention to detail and organizational abilities.
  • Ability to work independently and as part of a team.
  • Creative thinker with a passion for digital marketing.
  • Strong communication skills, both written and verbal.
  • Results-oriented with a focus on achieving targets.

Education and Qualification

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in managing PPC campaigns (1-2 years preferred).
  • Familiarity with Google Ads, Bing Ads, and Meta advertising platforms.
  • Knowledge of web analytics tools (e.g., Google Analytics, Google Tag Manager, Taboola).
  • Google Ads certification is a plus.

Join our team and be part of creating impactful campaigns that make a difference for our clients.
If you’re a creative thinker with a passion for words and a drive to succeed, we’d love to hear from you!

Apply for this Job