Company Overview
Barcoo is a barcode scanning app that has the ability to scan barcodes, QR codes and EAN codes. It has a very simple functionality that provides you detailed information about the products you scan. Our client Offerista wanted the Barcoo app and a whole suite of different localized apps for other European regions. The sister apps that we developed with Barcoo are Marktjagd (Germany), Prospecto HU (Hungary), Broshura BG (Bulgaria), Ofertolino RO (Romania), Wogibtswas (Austria), Wunderkauf (Germany), and Ofertolino PL (Poland).
Key Challenges
Our client had a vision to launch Barcoo as an advanced barcode scanning app that can provide users with product information and price comparisons. While expanding to different European regions, the client faced several significant challenges.
Market Expansion
Our client needed to develop different localized apps targeting new European markets such as Bulgaria, Romania, Hungary, and Austria.
Existing Codebase
The client had a vision to develop different applications specific to Bulgaria, Romania, Hungary, and Austria with the existing codebase only.
Localization
The app must be adaptable to meet the linguistic and cultural preferences of users in new European markets, where the client wants to expand their business.
Ad Variety
To reach a wider audience, they wanted to expand the variety of Google ads available on their platform.
Security Enhancements
We had to upgrade the existing system to enhance security and protect user data.
Scanning Issue
The Barcoo app had some technical issues where if the barcode or QR code had a background color, the scanning of the code was not seamless.
Our Solution
Our team conducted a thorough analysis of the client’s business requirements and market dynamics. We proposed a comprehensive solution to address the challenges and support the client’s expansion strategy. Barcoo app’s initial functionality was to provide authentic product information by scanning the barcode, QR code or EAN code.
With this, we also added some advanced functionalities that could enhance user experience like the users could compare prices of different products from the app itself and they could get to know the local offers too. Moreover, the users can use the Barcoo app to check offers, browse different stores and even refer to digitized brochures for better user experience.
Implementation Process
- Created country-specific applications while leveraging the existing code base to ensure consistency and efficiency.
- Developed enhanced features for the applications for the Germany (Marktjagd, Wunderkauf) and Austria (Wogibtswas) market. Additionally, we developed applications for Hungary (Prospecto HU), Bulgaria (Broshura BG), Romania (Ofertolino RO) and Poland (Ofertolino PL) markets.
- Customized key features for each country, ensuring relevance and user engagement.
- Specifically for the Barco app, we fixed the issue for the QR code and Bar code scanning which enabled a great user experience as users were able to now scan QR and Barcode without any glitches
- Developed features that could match the unique preferences and needs of each target market.
- Redesigned homepages to match regional aesthetics and preferences.
- Added bookmarking features for brochures and stores, centralizing updates.
- Developed product stacks allowing users to like/dislike products by swiping and adding them to wishlists.
- Implemented preference data collection for personalized user experiences.
- Improved offer listings with enhanced labels and validity indicators.
- Pre-rendered content for user flow screens to ensure smooth navigation.
- Enabled showcase store ads within brochures to increase engagement.
- Enable seamless integration of Offerista’s brochures and offers across different platforms.
- Created SDKs for Offerista to display offers and brochures on various platforms.
- Enabled platforms to integrate SDK’s to render UI and content details directly from Offerista.
- Developed a system to manage a variety of Google ads, including video ads, without any interruptions.
- Managed platform credentials securely using CI/CD tools like Bitrise.
- Made the code base scalable for future accessibility implementations.
- Utilized GitLab and CI/CD pipelines to automate build deployments on TestFlight.
- Managed third-party dependencies efficiently.
Tech Stack
Swift
Objective-C
Java
Kotlin
GitLab
Bitrise
Fastlane
App-Center
SPM
Cocoapods
Crashlytics
Appsflyer
Google Place
Google Video Ads
UI/UX Design
The Results
Our team made some major implementations to build this feature-rich app. As the implementations were done and the app was launched, Barcoo app was Android Top App” in 2016 and had 16 million users. These results were possible due to the major upliftments, find them below.
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