Company Overview
ARTMO GmbH is a social networking platform for artists and art lovers where they can interact and showcase their artwork. Buyers can even purchase the artworks and ARTMO takes a small amount of the traction amount as their commission.
Key Challenges
ARTMO GmbH faced several significant challenges with their existing WordPress-based site, which was negatively impacting user experience and operational efficiency.
Performance Issues
The site was slow and plagued with performance bottlenecks, leading to a poor user experience.
Limited Functionality
The existing site lacked advanced features that were required for a robust social networking and e-commerce platform.
Usability Concerns
The platform was unintuitive, making it difficult for users to navigate and interact with the site effectively.
Data Migration
Ensuring the seamless transfer of a large volume of user and artwork data from the old WordPress system to a new, more efficient database.
Our Solution
To address these challenges, we conducted a thorough analysis of ARTMO’s existing platform. We started with a Performance Analysis to uncover what was slowing things down. We then looked at how users interacted with the site through a User Experience Evaluation, identifying areas where navigation could be smoother. Our Feature Gap Analysis highlighted essential tools the platform was missing, and finally, we carefully reviewed the existing data with a Data Assessment to ensure a seamless and secure migration to the new system.
Implementation Process
- The legacy platform was originally built on WordPress and faced significant performance issues.
- The platform was rebuilt from scratch using modern technologies to resolve these issues.
- NextJS (ReactJS framework) was used for the front end.
- NodeJS was implemented for server-side operations.
- MongoDB and MySQL were chosen as the databases.
- The shift to this robust tech stack significantly improved the site’s speed and responsiveness.
The new Artmo 2.0 platform was designed to include advanced and enhanced social networking features like:
- Users (ie: Individuals or Art Galleries or Museums) could now create separate artist profiles and customer logins,
- manage their profile pages similar to Facebook,
- create and manage pages for organizations or museums or Art Galleries, and
- interact with posts through comments and likes.
- Publish blog posts or engage (ie: like, comment) blog posts of other users.
- The platform also supports the listing of digital and physical artworks with advanced filtering options, enhancing user engagement and interactivity.
- Meticulously planned and executed the migration of existing user and artwork data.
- Migrated data from the legacy WordPress platform to the new Artmo 2.0 platform.
- Ensured accurate and secure data transfer.
- Maintained data integrity and consistency throughout the migration process.
- Leveraged and integrated Magento2 to streamline e-commerce functionality.
- Improved handling of e-commerce operations, resulting in decreased turnaround time for project delivery.
- Reduced overall project costs through efficient integration.
- Designed the integration to be seamless, ensuring no disruption to user interactions.
- Incorporated payment gateways such as Stripe and PayPal to manage user subscription plans and transaction commissions efficiently.
- Created subscriptions in both Stripe and PayPal to provide a smooth payment experience.
- Ensured seamless payment processing for all platform users.
- Developed a comprehensive admin management console for ARTMO’s administrators to have full control over the platform.
- The console allows efficient management of users, subscriptions, artworks, and blog pages.
- Admins can approve artworks and blog pages, manage user accounts, and oversee subscription plans.
- Centralized all administrative functions into a single, user-friendly dashboard.
The ARTMO 2.0 platform now included several new features that were not there in the legacy platform:
- Subscription Plans: Various changes and enhancements were made to the subscription module, catering to different user needs and allowing admin to manage subscription plans based on more parameters.
- Social Networking Capabilities: Users could publish posts with images, videos, or text, and engage with other users through comments and likes.
- Artwork Filters: Enhanced filtering options for listing artworks made it easy for users to find specific pieces.
- Cart and Payment Flow: Users can add artworks to the cart and proceed through a streamlined payment flow which now accommodates the payments split of commission to ARTMO platform and net sale proceeds to Seller.
UI/UX Design
We redesigned the website in a way that all the art collectors as well as artists can navigate through effortlessly.
The Results
As our team worked on all the required implementations, the ARTMO platform showed some fantastic results.
What Makes Us The Buzz of Tech Town
